

Daydreamer (2018)
Daydreamer is a Turkish drama, comedy series broadcast on Star TV, first aired in 2018. Sanem Aydın, a young woman who dreams of writing a novel, starts working at the advertising agency where her sister Leyla is employed after her family pressures her to find a job or get married. There she meets Can, the agency owner’s free-spirited photographer son, and their romance becomes entangled with family secrets, business rivalry and Emre’s schemes.
Daydreamer cast: Demet Özdemir (Sanem Aydın), Can Yaman (Can Divit), Birand Tunca (Emre Divit), Öznur Serçeler (Leyla Aydın), Ceren Taşçı (Ayhan Işık), Sevcan Yaşar (Aylin Yüksel).
Detailed content was compiled from sources with AI; pending editorial review. Editor: Uğur Arı.
Plot
Sanem Aydın works at her father Nihat’s grocery store and dreams of writing a novel and living abroad. When her family insists that she either find a proper job or marry, she joins the advertising agency where her older sister Leyla works. Her life changes when Can, the agency owner Aziz Divit’s globetrotting photographer son, returns to Istanbul because of his father’s illness. Can must take responsibility for the family business while remaining unaware of his brother Emre’s secret plans. Sanem and Can’s first encounters begin a romance complicated by misinformation, concealed truths, family pressure, differences in social and economic background, and rivalry within the advertising world. As the relationship develops, Sanem also discovers her creative abilities and begins to shape a life of her own.
Origins of the story
Adaptation status
The reviewed official broadcaster and distributor materials do not identify a source work. Since the absence of a listed source does not conclusively prove originality, the adaptation status remains uncertain.
Connection to reality
No reliable source was found confirming that the series is based on specific real events or real people. The available academic discussions address its themes of family, class, work and romance rather than a factual origin.
Iconic filming locations
The story setting and the real filming site are identified separately.
Beykoz Kundura Fabrikası
Beykoz · İstanbul · Türkiye
- Use in filming
- Street, house, and neighborhood scenes; the series’ neighborhood set.
- Place represented in the story
- Sanem’s neighborhood; the fictional neighborhood’s specific name is not stated in the sources.
- Scenes and context
- Sources state that the neighborhood and various street-and-house scenes were filmed at Beykoz Kundura.
Fikr-i Harika advertising agency filming location
Tuzla · İstanbul · Türkiye
- Use in filming
- Advertising-agency and office scenes.
- Place represented in the story
- Fikr-i Harika advertising agency; a fictional business.
- Scenes and context
- Sources place the agency filming location in Tuzla; no more distinctive building name is clearly verified.
Grand Pera
Beyoğlu · İstanbul · Türkiye
- Use in filming
- A filming location used for some scenes of the series.
- Place represented in the story
- Not explicitly stated in the sources.
- Scenes and context
- Two secondary sources list Grand Pera among Erkenci Kuş filming locations, but do not verify a specific scene or episode.
Caddebostan
Kadıköy · İstanbul · Türkiye
- Use in filming
- Some exterior scenes and location-set filming.
- Place represented in the story
- Not explicitly stated in the sources.
- Scenes and context
- Sources list Caddebostan among the Istanbul districts used by the series; no specific street or building is verified.
Arnavutköy
Beşiktaş · İstanbul · Türkiye
- Use in filming
- Some exterior scenes and location-set filming.
- Place represented in the story
- Not explicitly stated in the sources.
- Scenes and context
- Sources list Arnavutköy among the Istanbul districts used by the series; no specific street or building is verified.
Location details were compiled from sources with AI assistance and are pending editorial review.
Trailer
Details
- Year
- 2018–2019
- Channel
- Star TV
- Genre
- drama, comedy
- Seasons
- 1
- Episodes
- 51
- Rating
- 8.2
Cast

Character Map
Hero
- ↳ Can Divit — partner
- ↳ Leyla Aydın — sibling
- ↳ Mevkibe Aydın — parent
- ↳ Nihat Aydın — parent
- ↳ Muzaffer Kaya (Zebercet) — partner
- ↳ Emre Divit — sibling
- ↳ Aziz Divit — parent
Anti-hero
- ↳ Aziz Divit — parent
- ↳ Aylin Yüksel — partner
Antagonist
Supporting
What's in this series?
Production and distribution context
The series was produced by Gold Film and broadcast on Star TV. Star TV’s official page lists Çağrı Bayrak as director. Global Agency’s international presentation identifies Erkenci Kuş as the original title and Daydreamer as the international title, listing the format at 161 commercial hours.
Family, class and working life
Academic discussions describe the series as a romantic comedy where two different socioeconomic environments, family pressure and working life intersect. Sanem’s transition from a neighborhood grocery store to an advertising agency is presented alongside changes in her social role and economic position.
Using the series’ characters in advertising
An academic study examines the use of Erkenci Kuş characters in a Turkish Economy Bank advertisement and how the series’ Can-Sanem romance and workplace setting were transferred into the advertising narrative.
Genre and broadcast context
Academic sources classify Erkenci Kuş as a romantic comedy. After premiering on Star TV in June 2018, it continued into the regular season following strong audience performance and later changed its broadcast day.
Frequently asked questions
How many episodes is Daydreamer?
Daydreamer has 51 episodes across 1 seasons.
When did Daydreamer air?
Daydreamer first aired in 2018 on Star TV.
Who is in the cast of Daydreamer?
The main cast includes Demet Özdemir (Sanem Aydın), Can Yaman (Can Divit), Birand Tunca (Emre Divit), Öznur Serçeler (Leyla Aydın), Ceren Taşçı (Ayhan Işık), Sevcan Yaşar (Aylin Yüksel).
Sources
- Erkenci Kuş Dizisinin Oyuncuları ve Konusu — Star TV
- Daydreamer — Global Agency
- Daydreamer International Sales Presentation — Global Agency
- Türk Televizyon Dizilerinde Aşkın Yeniden Üretilmesi ve Nostalji — DergiPark / akademik makale
- Erkenci Kuş Dizisi Karakterlerinin Yer Aldığı TEB Bankası Reklamının Semiyolojik Çözümlemesi — İstanbul Kültür Üniversitesi Açık Erişim





















